But just because a font is web safe doesn’t mean it is 100% safe to use in email marketing. Web safe fonts have a higher likelihood of being supported in email clients. If you’re interested in expanding your options for web safe fonts, check out CSS font stack for stats on the percentage of users with a given font on their machine. lists the following as the best web safe fonts for HTML and CSS: There are also web safe fonts, which include a list of font families that are found on the majority of devices by default. That’s because Gmail uses those web fonts itself.

As of our latest update to this guide, the two web fonts Gmail will support are Roboto and Google Sans. You’ll notice Gmail does not fully support web fonts. So, you’ll have the best luck with web fonts if your subscribers are using Apple devices.Īccording to Can I Email, certain versions of Outlook for Windows also have partial support for web fonts in email.

They opened up a whole new world of possibilities for web developers - but not so much in the world of email where support is very limited.Įmail clients that do support web fonts include: Web fonts emerged with the Web Open Font Format ( WOFF) around 2009. When someone accesses a page on a website, web fonts are specified through CSS ⸺ often using the declaration. While desktop fonts are loaded onto an individual computer so they can be used in word processors and other applications, web fonts are stored online and downloaded by browsers. Where do you go to find the best fonts for email marketing? Before you jump in, you need to understand the limits. So, what is possible with fonts and email? This guide will walk you through the basics, including opportunities and roadblocks when you’re trying to find the best fonts for email campaigns. If you’re not careful, you could end up with an ugly-looking, unreadable campaign because your font isn’t supported and an email client decided to choose one for you. Email developers and designers can’t pick just any font and expect it to render perfectly with every mailbox provider.

There are many factors to consider: readability, branding, audience preference, and email client limitations. But what are the best fonts for email marketers to use? Font choice is an essential part of nearly any design project, and fonts play an important role in the email experience.

Arial font sizes